V Australia to Fiji

V AustraliaV Australia, a member of the Virgin Blue Airlines group owned by British businessman Sir Richard Branson, will begin flying from Sydney to Nadi in December, 2009. The V Australia flights will replace some of the current services to Fiji provided by Pacific Blue, another arm of Branson’s empire. V Australia will operate a 361-passenger Boeing 777 on the route instead of the 180-passenger Boeing 737-800 currently used by Pacific Blue. With twice the capacity, the daily V Australia flights from Sydney will deliver thousands of additional tourists to Fiji each month.

Unlike no frills Pacific Blue which charges extra for meals, etc, V Australia is a full service airline. This means they’ll be competing directly with Fiji’s national airline, Air Pacific, another full service carrier. Clearly, Branson has Qantas (which owns 46 percent of Air Pacific) locked in his sights. Air Pacific’s response to this challenge hasn’t been announced but Australians should be on the lookout for seat sales to Fiji in December and January.

UPDATE: In mid 2011 V Australia and Pacific Blue merged with Virgin Australia.

Jayson says:

Branson has his hands in everything (at least it seems that way). Hopefully, the new competition among full-service airlines will translate into price wars and better deals for travelers. Good news for Fiji

Cheap Airfare says:

Good news for Fiji Travelers. Hope to make a good position over competitive airline industry and make good inexpensive services to travelers.

DT says:

Branson has his hands in everything (at least it seems that way). Hopefully, the new competition among full-service airlines will translate into price wars and better deals for travelers. Good news for Fiji